Caramaja Studio

Caramaja is an independent beauty studio focused on perfecting lip tattoo techniques. The project began with the naming, combining cara and maja to create a word that speaks directly to beauty and identity. From there, the brand expanded into packaging, custom tattoo cartridges, stationery, communication and web design. The goal was to build a small independent brand with the same level of care, consistency and attention to detail usually associated with much larger global beauty companies.