Baja Crossing

Baja Crossing was created by runners as an independent 230K relay and solo race stretching from La Paz to Los Cabos. Developed by REISIN and Optimist MX, the project involved building a full graphic identity from the ground up, including a custom hand-drawn type system, illustrations, race applications, kits, merch and overall communication. The visual language was shaped by the desert itself, its flora, fauna, raw distance and unforgettable landscapes creating a brand world that feels rugged, human and deeply connected to the spirit of the race.