SAV: 2026

SAV 26 Sal a Valle is a 120K relay and solo race connecting Ixtapan de la Sal with Valle de Bravo. Each edition develops its own visual theme, and for 2026 the concept was built around “Classified.” The identity expanded across race communication, activations, merch, medals, illustrations, stickers, kits, tattoos and the finish-line celebration. The goal was to create a complete visual world that could live across every touchpoint while keeping the race feeling bold, playful and unmistakably its own.

Client

Optimist

DELIVERABLES

NAMING BRANDING TYPOGRAPHY MERCH KITS

Year

2026

Role

Creative Direction Design