SAV: 2026
SAV 26 Sal a Valle is a 120K relay and solo race connecting Ixtapan de la Sal with Valle de Bravo. Each edition develops its own visual theme, and for 2026 the concept was built around “Classified.” The identity expanded across race communication, activations, merch, medals, illustrations, stickers, kits, tattoos and the finish-line celebration. The goal was to create a complete visual world that could live across every touchpoint while keeping the race feeling bold, playful and unmistakably its own.
Client
Optimist
DELIVERABLES
NAMING BRANDING TYPOGRAPHY MERCH KITS
Year
2026
Role
Creative Direction Design






